What Audience Research Can't Tell You

The first sign you’ve become an insider isn’t that people know your name.

Jul 16 • David Hooper

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Awards Don’t Build Audiences

Most podcast awards are just ego strokes.

Jul 9 • David Hooper

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The 30-Guest Booking System

I book a lot of guests.

Jul 2 • David Hooper

June 2026

The Dolly Interview That Didn’t Happen

I was scheduled for a sit-down interview with Dolly Parton today.

Jun 24 • David Hooper

Guesting on a Podcast? Read This.

The host isn’t the show.

Jun 18 • David Hooper

Don’t Let Guests Hijack Your Podcast

If you do an interview-format show, do not let guests dictate the discussion.

Jun 15 • David Hooper

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May 2026

This Kills Podcasts

Clever names kill shows before they ever get started.

May 19 • David Hooper

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April 2026

The Hidden Costs of the Wrong Podcast Name

Your podcast name is probably holding you back.

Apr 28 • David Hooper

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Download Numbers Mean Nothing

Download numbers mean nothing.

Apr 16 • David Hooper

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Podcast Time = Eastern Time

When you walk into a SiriusXM studio, whether it’s in New York, Nashville, or Los Angeles, the clocks on the wall show Eastern Time.

Apr 14 • David Hooper

The Cutting Room Floor

I’m done with the first draft of my upcoming book, a podcast launch plan.

Apr 7 • David Hooper

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March 2026

Your Guest is Hostile ... Now What?

I've done hundreds of long-form interviews over the years, and one of the most common questions I get is, “Who was the worst guest you’ve ever…

Mar 31 • David Hooper