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The Magic Factory

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TikTok is Dying

Jan 24 • David Hooper

Will a Podcast Network Help You?

Sep 9, 2024 • David Hooper

Why I Lost a Major Podcast Opportunity

Feb 24, 2025 • David Hooper

Legal and Ethical Considerations for Podcasters

Sep 22, 2025 • David Hooper

Recent posts

AT2040 Microphone - A Good $100 Mic Option

I’ve been a fan of Audio-Technica mics for a long time.

Feb 6 • David Hooper

How to Hijack Podcast Search Results

If you’ve spent any time online over the last couple of weeks, you’ve likely seen the discussion around Melania, a carefully managed brand portrait of…

Jan 31 • David Hooper

Your Podcast’s Music is Talking Before You Do

Choosing the right music for your podcast matters more than most people think.

Jan 26 • David Hooper

TikTok is Dying

TikTok’s now under US ownership and has a new Terms of Service.

Jan 24 • David Hooper

The Paradox of High-Level Podcasting

I can’t tell you how many times I’ve been in the middle of a live broadcast or interview, had something go wrong, and listeners/participants never knew…

Jan 3 • David Hooper

Is the Zoom PodTrak P2 Worth the Upgrade?

Zoom makes some great stuff.

Nov 18, 2025 • David Hooper

Walk the Dog - A Lesson for Podcasters

A quick post (with plan attached) to show you what to do when somebody subscribes to your podcast, listens for the first time, or joins your mailing…

Oct 30, 2025 • David Hooper

The Secret Handshake

Every great radio show or podcast has its own slang and callbacks.

Oct 28, 2025 • David Hooper

Start Here

"Pixar Rules” for Podcasters

22 Storytelling Rules to Improve Your Podcast ...

Sep 30, 2024 • David Hooper

70,000,000 Listeners Can't Be Wrong

A podcasting lesson from Michael Jackson ...

Aug 22, 2024 • David Hooper

The 8-Step Podcast Interview Plan

Nancy is right.

Aug 21, 2024 • David Hooper

Steve Albini’s Lessons for Podcasters

A quick history lesson to get you up to speed …

May 9, 2024 • David Hooper

Successful Podcasters = Old Podcasters

I'm back in the field this week doing about a dozen interviews for a documentary project I'm working on.

May 6, 2024 • David Hooper

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