Social Media Demographics Matter

So many podcasters talk about marketing via TikTok. 

Yeah, that's a great place to market ... if you're 12 and like to shuffle dance. Or whatever this week’s trend is.

If you're going to have success marketing your podcast via social media, you need to make sure you're on a social media platform that’s a match for what you do. 

Don’t just go for random “likes and attention.” A hundred of the right people is better than higher numbers of people who aren’t interested in what you offer.