You aren't what you say, you're what you do.
This is personal for me. And I’m writing my thoughts here, because I know I’m not the only one who deals with this.
Creative people, and I’d say most podcast producers and hosts could be described as “creative people,” think big. We’ve got ideas and we want to get them out to the world.
But some of us, maybe a lot of us, also suffer from “time blindness.”
Time blindness is a term often used to describe a person's difficulty in perceiving, estimating, managing, or keeping track of time. It can manifest in various ways, such as underestimating how long tasks will take. Or difficulty prioritizing tasks.
It’s fun to think of new ideas. I love being at the beginning of something and seeing the potential.
Not so fun is the “sticky middle” of all the work it takes to get something out to the world, which often increases the further into our careers we get, since the scale and scope of our ideas increase.
It's vital to recognize that, while ideas serve as the foundation for what we do as podcasters, ideas alone aren’t enough to make impact or make money—you have to combine them with action.
Your good reputation (and the reason people hire you) won’t come solely from your ideas, but the tangible outcomes they produce. And for your own projects, such as your podcast, it’s up to you to make these tangible outcomes happen.
In the end, it's not what you think up; it's what you follow through on that makes the difference.