One of the most common podcast marketing methods is to come up with an "avatar" for your audience, where you create an "average listener" (just one person) and make every marketing decision based around this person.
It's a lot of fun when you get into it. If you think about the biggest podcasts, most have this going on and it gives listeners a lot to hold on to. Fiction podcasts definitely have it going on.
It's a lot of fun when you get into it. If you think about the biggest podcasts, most have this going on and it gives listeners a lot to hold on to. Fiction podcasts definitely have it going on.