Why You Should Consider Video for Your Podcast
Some important videos stats you should know:
Over 100 million people watch YouTube TV on their TV screens each month in the U.S.
YouTube has over 2 billion active monthly users.
YouTube streams over 1 billion hours of video a day.
54% of people want marketers to produce more video content.
75 million people access Facebook’s video platform every day.
Video isn't perfect. You have far more access to people via audio, since audio can be consumed in cars or while doing other things.
Still, video has its place. That's the opportunity—bringing video in when it helps, not simply videotaping yourself as you record your podcast or putting up "Zoom video" on YouTube.
Just because videos are easy to make doesn't mean people want to watch them. For example, nobody wants to see a "talking head" video and posting that kind of thing can actually hurt your podcast.
"Theater of the mind" is important in radio, podcasting, and audiobooks. If you want to lean in the story of recording your podcast in your closet, like I did in the Big Podcast audiobook trailer, a basic video of you doing this may help. But most of the time, video shows too much and snaps people out of their fantasies about who you are and what you're doing.
It's great if you're using video, but be thoughtful about it. There's a huge audience waiting for you when you do it right and you want to take advantage of the opportunity.
