Who’s listening to your podcast?

Forget making an "avatar" for your podcast listeners. Way too many people screw that up.

There’s a much better way to get to know the people who are listening to your podcast ... 

Have one-on-one conversations.

Do this in person, via phone, and via video conference, listen more than you talk, and don’t try to sell anything.

It’s not sexy and it takes time, but doing a few of these each month will keep you in touch with who’s listening to your podcast and exactly what they want.