What Podcasters Can Learn From "Zoom"

People often come to me with the question, "What should I name my podcast?"

Sometimes, they'll make up a word and say something like, "It worked for Google!"

Yeah, once you get to a certain point, like when people use the name of your company as a verb for what your company does, you're good. But you need either a ton of money or something like a pandemic to make that happen.

This article tells the story of how "Zoom" became synonymous with video calling and why it's the #1 way remote podcast interviews are done right now. But it also tells the story of why the name was used in the first place, which is something you should consider when naming your podcast. Google did the same thing, the way.

The right name makes podcast marketing so much easier. Don't shortcut this.