What does Dollar Tree have to do with podcasting?
Dollar Tree, like the "five and dime" before it, has a problem ... A dollar doesn't buy what it used to.
In 2017, I started a podcast for NaPodPoMo—a challenge to create 30 podcast episodes in 30 days.
I called it Big Podcast Daily. And when I finished the first 30 days, I kept going for another 220.
But a daily podcast can be a grind, not only for you but also for listeners. So I changed up the release schedule, switched the name to Build a Big Podcast, and moved forward with something less frequent.
Sometimes you outgrow a name. Or maybe you just feel like a change.
Two things I've learned about a name change:
Do it now—sooner is better than later.
People will move forward with you and it’s usually quicker than you first think.
Consider this ...
How many people do you know who've divorced and changed their names?
How many people have married (or remarried) and changed their names?
In a couple of months, most people won't even remember the "old" name.
The same is true for the name change of a podcast.
Is a name change too bold for you right now? You can explore this concept by first changing the sub-title or tag of your podcast.
