The Pop-Up Podcast

This one knows if you've been naughty ...

You may be familiar with pop-up restaurants and stores, which are temporary and appear in various locations, such as empty retail spaces, rooftops, private homes, or event spaces. 

These businesses are almost always open for a limited time, although that time can range from a single evening to several months. And one of the big benefits of them is they allow chefs and store owners to experiment with different menus and concepts.

They can also serve as a testing ground to gauge the interest of the people involved, before committing to something more permanent.

You have a similar opportunity with podcasting, not only to test new things (and yourself), but also to take advantage of seasonal interest.

Podcaster Brad Miller, the host of Cancer and Comedy, is taking advantage of Christmas momentum with his seasonal podcast, Santa Claus Says, which goes live every December.

If you’re looking to test the waters on a new podcast or develop an idea, a pop-up strategy may be just what you need. If it works, great—keep going! If not, just call it a pop-up podcast.

RELATED: I used this concept with my podcast for podcasters, Build a Big Podcast, initially planning on doing only thirty episodes as part of NaPodPoMo in 2017. And I’m still at it …