The Next Big Thing in Podcasting

Think about the biggest musical styles right now. Or even the biggest songs.

You don't just listen to the popular ones—you interact with them. You sing along, you dance, you make social media videos and use them in the background ...

The same is true for podcasts, which is why it's so important for you to have a way for listeners to call in and otherwise interact with you.

When you dance to a song, you are the star, not the musician playing it.

The same is true for listeners of your podcast when you play a voicemail or read a letter—you make them the stars.

When people feel like they have a part in creating your podcast, they'll be more engaged and be more likely to stick around. Beyond that, this will help you grow your podcast audience and keep you better connected to your listeners.

I'm working on a new book and looking for stories of how podcasters are interacting with listeners. If you've got a good example, or you are a good example, reach out to me.