The Death of Local Newspapers

An Opportunity for Podcasters

There are a lot of things radio does wrong, but something 99% of stations get right—all radio is local.

Unfortunately, for most broadcast media, "local" is often limited to traffic and weather. And even that is changing …

We can get up-to-the-minute traffic info from apps like Google Maps and social media accounts like this one go beyond just temperature projections by giving personalized replies on weather conditions.

With local newspapers in a death spiral, podcasters have a big opportunity to step in and do something similar, offering a very specific group of people personalized content that isn't available elsewhere.

Beyond that, "local" content offers people connection, making them feel less alone. That's priceless.