Contrary to all those “bigger is better” emails you’ve been getting for the last 30 years, shorter may actually be preferred to longer—at least when it comes to podcasts and other audio content.
Take a look at the latest Maroon 5 album. The entire thing, ten songs, is under 28 minutes ...
And there's only one song that's over three minutes …
I did an interview with Rick Beato a few days ago and he mentioned something interesting ... His daughter was listening to a song on TikTok that he recognized, so he pulled it up on his system to listen to it with her, and soon realized she'd only heard 15 seconds of it.
Do your listeners want shorter content? Is shorter content a better way to reach new listeners or take advantage of how people are currently consuming audio content?
Something to consider when planning your podcast episodes …
I have found this to be true for my podcast. Most people appreciate the 10-20 minute range our episodes tend to be. If I have a great conversation that won't fit in that timeframe, I will usually mention it in the description, or divide into 2 episodes.