Set Trends, Don't Chase Them

There’s a saying in the music business that refers to acts that switch from rock to country—”When your career goes south, so does your music.”

People change, plans change, and careers change. If something about your podcast isn’t working for you, you shouldn’t feel bad for changing it.

But don’t chase an audience or focus on topics you’re not truly interested in. Strive to balance the evolution of your podcast with sincerity and authenticity.

If you’re worried about having an audience to speak to, keep showing up—the people you’re looking for are there and looking for you, but they need time to find you.