Scoop! There It Is!

In 1992, I was living in Memphis. "Whoomp! (There It Is)" by the Atlanta-based duo Tag Team hit on local radio months before it went national. It was making big money before most of the country ever heard it.

Today, over three decades later, the song still generates $500,000/year.

These dudes don't need the money, but there's plenty of it, thanks to ads like this one from GEICO.

Obviously, there's a great opportunity for you to take advantage of the momentum and influence that comes from celebrities, which you may already be doing via the guests you have. But it’s amazing when you come up with a promotion that brings in the public (in this case, your listeners) and makes them the stars.

Imagine you call a Lyft and Oscar Mayer's iconic Wienermobile picks you up ... Not only would you have a memorable experience getting to your destination, you'd also have a great story to tell and the opportunity for some great social media (and podcasting) content.

Two big brands, Lyft and Oscar Mayer, are the perfect partners for this. And it's not the first time Oscar Mayer has done a Wienermobile partnership—in 2019 they listed the vehicle on Airbnb.

Your opportunity, and it's a big one, is to create a similar promotion partnership with your podcast.