Podcast SWOT Analysis
A SWOT analysis is a structured planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business, project, or organization. It helps you identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that can influence the success or failure of your venture.
By mapping out these four areas, you can get a clearer picture of where you stand and what factors you need to consider for strategic decision-making.
Doing a SWOT analysis for your podcast is helpful because it gives you an honest look at what’s working and what’s not. You’ll see your podcast’s unique advantages, like a loyal audience or a niche topic, as well as areas where you could improve, such as production quality or marketing reach.
Identifying opportunities—like new distribution platforms or trending topics—can help you grow your show, while being aware of threats—like increased competition or changing listener habits—lets you prepare and adapt.
In short, a SWOT analysis is a practical exercise to sharpen your strategy and build a stronger connection with your audience.
I recently had Shrikant Joshi do a SWOT analysis for Big Podcast. Below is everything that it includes, which he delivered in a 60-page report.
The list below has things you can look up to do your own SWOT analysis … or you can contact Shrikant and have him do everything for you.
Podcast Analysis Todo List
Website Analysis
Access and analyze bigpodcast.com
Document podcast name, host information, and branding
Identify current content themes and episode format
Analyze target audience and engagement metrics if available
Document episode frequency and publishing schedule
Industry and Competitor Research
Research podcast industry trends
Identify direct competitors
Analyze competitor content strategies
Document competitor strengths and unique selling points
Identify market gaps and opportunities
SWOT Analysis
Analyze strengths of the podcast
Analyze weaknesses of the podcast
Identify opportunities for growth
Identify threats in the market
Topic Development
Identify fresh topic opportunities
Develop topic formula aligned with audience interests
Create list of potential episode ideas
Suggest content formats for new topics
Audience Expansion Strategies
Develop strategies to attract new listeners
Identify potential new audience segments
Create marketing and promotion recommendations
Suggest collaboration opportunities
Final Deliverables
Compile comprehensive report
Review and finalize all recommendations
Prepare final presentation of findings
