"Making things slowly on purpose, imperfect without apology."

How will you approach the new year?

"Making things slowly on purpose, imperfect without apology."

I saw this quote on an Instagram bio a couple of days ago and it got me thinking ...

2020 was the perfect year for us to slow down and refocus our lives on quality, not quantity. And personally, I want to revisit that focus this year and beyond.

For example, my next book on podcasting is coming out – that's several months of work so far. And I'm being more deliberate and intentional when it comes to the podcasts I'm making, focusing on quality, not quantity.

Consider this when it comes to the work that you're doing. It's easy to hire somebody on Fiverr to chop up a podcast and come up with "100 pieces of content" (or whatever), but wouldn't it be more valuable to have a single piece of great content that connects with people, empowers them, and changes lives?

That's possible with podcasting.

But it takes time and it takes energy. And it can be hard work, even when you like it.

Like we learned in 2020, changing how we do things, like going from live events to virtual ones, doesn't mean what we did before will disappear. It's actually just the opposite – new ways of doing things add to the old ways of doing things.

Radio didn't die when television came along – radio changed … and then it got even bigger.

There are times when old school, "churn and burn" options work. For example, testing new ideas quickly, to see if you want to go deeper with them. 

But just because you can go fast doesn’t mean you should. Not all content is equal and "slow content” absolutely still has a place and shouldn’t be neglected.

Here’s to a great new year, no matter how you approach your podcast creation!