Keep Showing Up
My postal person, Tracy, delivered a handwritten letter addressed to me and my wife. It was from a local real estate agent named Megan, whom I met through my podcasting work.
It was a simple, handwritten card wishing us a happy holiday season—it wasn’t a pitch, unlike the “transactional” mailers I often receive from real estate agents.
This is the kind of thing friends do.
As a podcaster, you face a similar level of competition to real estate agents. A handwritten note can go a long way in helping you stand out.
Handwritten notes still work because very few people are doing them. If I needed a real estate agent, I would absolutely consider Megan, even though she didn't hire me to produce her podcast, because she keeps showing up.
Want to be remembered in a similar way?
Consider collecting addresses from every person you interview on your podcast and send a followup thank you note. With 95% of podcast interviews conducted remotely, guests often have similar experiences and sending a thank you note can help differentiate your podcast and create a more memorable experience for your guests.
If you mentioned something during the interview, such as a book, consider sending it as a token of appreciation.
At the end of the year, follow up with another handwritten note thanking guests for their contribution to your podcast's growth.
Keep showing up!