Is Long-Form Audio the Next Big Thing?

Long-form audio has always worked in podcasting. Because of this, news about it being the "next big thing" isn't news at all.

We’re in the middle of some major innovations with AI voiceover. Once Amazon fully unleashes this, every book they sell will also be an audiobook.

That’s good news for us, since it’s going to introduce a lot of people to content that’s very similar to what we do as podcasters, in both length and how it’s consumed.

Maybe it’s time to revisit your listing in Amazon Music, to take advantage of the momentum. 

But keep this in mind …

Just like a "Value Meal" that's 200% bigger than the normal sized meal isn't necessarily 200% better, just because you "go long" on a podcast episode (or anything else) doesn't mean you're making it better. Whether your content is long or short, people still want quality.