If people don't hear your podcast, what's the point of making it?

I've run into more than a few musicians who have told me, "I'd be doing this even if nobody was listening."

At the same time, those same musicians were coming to me to help them grow their audiences, sell more albums, and get more attention for their music.

I hear similar comments from podcasters. And I get it—sometimes it's fun just to make something for the sake of making it.

But if you're looking to make impact with your podcast, you need people to listen to you.

Own it. It’s OK to want more listeners.