How to Set Yourself Up for Podcasting Success

The Sinatra Standard

Frank Sinatra is a legend not just for his voice but for his unapologetic commitment to excellence. Known for his meticulous attention to detail, he famously included a very specific rider in his performance contracts—demanding everything from a perfectly chilled bottle of Jack Daniel's to certain lighting arrangements. To some, it may have seemed like he was being difficult, but to Sinatra, these weren’t indulgences—they were essentials. He understood that getting what he needed was critical to deliver the kind of world-class performance his audience expected. It wasn’t about extravagance; it was about setting himself up for success.

Get what you need to do your best work.

If you need a pre-interview with a guest, get it.

If you need additional time to edit an episode, take it.

If you need a new tool to help you produce your podcast, buy it.

Your podcast is a reflection of your creativity and dedication—it’s a reflection of you. Don’t settle for shortcuts or compromises that could dilute its impact.

Invest the time, tools, and effort necessary to create something you’re truly proud of—a show that resonates with your audience and keeps them coming back for more.

Take control of your podcast and prioritize what you need to succeed. Your listeners will feel it.

Frank wasn’t alone on this, by the way …

Here’s an example of a rider from Ramones: