Go Here to "Borrow" an Existing Audience
There are two things you need to know about leveraging the audiences of others:
There's an existing audience who is waiting to discover your podcast—you don't need to reinvent the wheel by establishing a new audience or go after people one at a time when adding them to yours.
"Borrowing" an existing audience and your connection to the people within that audience is why sponsors pay you.
But where are these people?
