Fewer Choices = More Action

If you bought an Apple computer in 1995, you had a lot of choices.

In 1995, Apple offered several lines of computers, including:

• Macintosh Performa Series: Consumer-oriented models which were essentially rebranded versions of other Macintosh models, sold through department stores and mass-market retailers.

• Macintosh Quadra Series: Aimed at business and professional users, with more powerful specs than the LC and Performa lines.

• Macintosh PowerBook Series: A range of portable laptops which varied in size and specifications to suit different user needs.

• Power Macintosh Series: Introduced in 1994, these were the first to use the PowerPC RISC architecture processors, designed to be high-performance personal computers.

Some specific models from these lines that were available in 1995 included:

• Performa 5200

• Performa 6200

• Quadra 630 (also sold as the Performa 630)

• Quadra 950

• PowerBook 190

• PowerBook 5300

• Power Macintosh 6100

• Power Macintosh 7100

• Power Macintosh 8100

Confused? You’re not alone.

Apple significantly improved its sales by streamlining its offerings to focus on fewer, higher-quality products. This allowed consumers to more easily understand and choose products that best fit their needs. 

How can you take this same approach with your podcast?