Fewer Choices = More Action
If you bought an Apple computer in 1995, you had a lot of choices.
In 1995, Apple offered several lines of computers, including:
Macintosh Performa Series: Consumer-oriented models which were essentially rebranded versions of other Macintosh models, sold through department stores and mass-market retailers.
Macintosh Quadra Series: Aimed at business and professional users, with more powerful specs than the LC and Performa lines.
Macintosh PowerBook Series: A range of portable laptops which varied in size and specifications to suit different user needs.
Power Macintosh Series: Introduced in 1994, these were the first to use the PowerPC RISC architecture processors, designed to be high-performance personal computers.
Some specific models from these lines that were available in 1995 included:
Performa 5200
Performa 6200
Quadra 630 (also sold as the Performa 630)
Quadra 950
PowerBook 190
PowerBook 5300
Power Macintosh 6100
Power Macintosh 7100
Power Macintosh 8100
Confused? You’re not alone.
Apple significantly improved its sales by streamlining its offerings to focus on fewer, higher-quality products. This allowed consumers to more easily understand and choose products that best fit their needs.
How can you take this same approach with your podcast?