Build an Audience, Sell Anything

I've got a book called Big Podcast, but it's not really about podcasting – it's about using a podcast to build an audience.

When you have an audience, you can do anything. This is how so many "influencers" and country music stars are in the liquor business.

It’s how Jimmy Carter grew Habitat for Humanity’s Carter Work Project and built, renovated, and repaired over 4300 homes.

When it comes to spreading your message or making money, you don’t have to stop with "just a podcast."