Americans Remain Distrustful of Mass Media

A steady 40% of Americans say they have "a great deal" or "a fair amount" of trust in the mass media for reporting the news fully, accurately, and fairly.

This is sad, but also an opportunity for you.

People are coming to podcasts for what they perceive to be "the real story," but you still have to maintain trust with your listeners by vetting information and being very clear in your messaging.

If you want a successful podcast, you need to do the work necessary to make sure the information you're sharing with listeners is accurate. Once you lose trust with people, it's very difficult and often impossible to get it back.