9 Podcast Marketing and Hosting Mistakes
If your podcast isn’t doing as well as you’d like, it could be for one (or more) of the following reasons.
Your podcast isn't valuable to listeners.
Your “sales to value” ratio is lopsided.
You're marketing your podcast to the wrong audience.
You're not making your content (podcasting and non-podcasting) engaging and interactive.
You're ignoring a complete and holistic marketing system.
You're pursuing too many goals.
You're not acknowledging the realities and limitations of the podcast format … and maybe not focused on its true strengths.
Your podcast is poor-quality, because of content, hosting, or cheap equipment.
Your podcast is one-sided—you don't follow up or interact with listeners.
