5 Lessons From Indie Publishers on Better Serving Audiences

Did I mention I have a book on podcast marketing? Hell yeah I do. And it's actually on sale at Amazon right now for only $10.95.

Although I'm known for my podcasting/radio work, I've actually sold over 260,000 books on my own. So I know a little something about the book business as well.

And there are a lot of parallels between books and podcasting...

My background is in the music business. We were the first industry to sell "digital goods" online. Then, once there was a suitable way to read digital books (Kindle) offline, book publishers followed. And then podcasting, audiobooks, television, movies, etc.

I say this to say that book publishers know about building an audience online, because they've been here a while. Applying this knowledge in this article to your podcast will help you do this as well.