20 Rules for Creating a Podcast

Sometimes it’s nice to hear something you’ve already heard said differently. This “20 Rules for Creating a Podcast” video will do that for you.

In this video, Patrick Bet-David discusses the current state of podcasting, shares statistics, and provides valuable tips for both aspiring and current podcasters.

Some highlights …

The Podcasting Landscape

• Popularity and Growth:

  • There are currently 5 million podcasts worldwide, with 150 million total episodes and around 500 million listeners.

  • The competition is intense; 35% of podcast listeners tune into the top 10 podcasts, while 33% go to the next set of 14 podcasts.

• Top Podcast Topics:

  • Popular topics in podcasting include crime, politics, entertainment, self-help, and sports.

• Market Trends:

  • Podcasting saw a peak in popularity during the pandemic but has since declined, currently hovering around 450,000 active podcasts.

  • The podcasting industry generates approximately $3 billion annually, indicating significant potential for growth.

Key Advice for Aspiring Podcasters

1. Passion Over Profit:

   • Your primary motivation for starting a podcast should be passion for the topic, not immediate financial gain.

2. Identify Your Niche:

   • Choose a specific niche to start your podcast and focus on deepening your expertise in that area.

3. Define Outcomes:

   • Consider what you want to achieve with your podcast. This can (and likely will) evolve over time, so don’t worry about having everything worked out. Do have an overall direction though.

4. Be Yourself:

   • Develop your unique voice and style. Avoid mimicking popular podcasters; instead, let your personality shine through.

5. Start Small:

   • Begin with local guests or lesser-known individuals to build your confidence and podcasting skill before aiming for bigger names.

6. Research and Preparation:

   • Research your topics and guests to create engaging content. Don’t wing it!

7. Use Technology Wisely:

   • Leverage AI tools for editing, creating thumbnails, and generating content ideas to streamline your workflow.

8. Engagement with Audience:

   • Read comments on your episodes to gauge audience reactions and improve content quality.

9. Consistency is Key:

   • Commit to a regular publishing schedule to build an audience over time.

10. Calls to Action (CTA):

    • Incorporate clear CTAs in your episodes to encourage audience interaction and growth.

The Bottom Line (and Your Opportunity)

While many enter podcasting with dreams of wealth and fame, true success in podcasting comes from genuine interest, consistent effort, and continuous learning.

Podcasting can be a rewarding journey if approached with passion and dedication.